The email starts out with a bold burst of color, which grabs readers' attention. You might expect a beautiful email from a company that's announcing an email design conference - and Litmus doesn't disappoint. Image Credit: Really Good Emails 6) Litmus Finally, we love that they used non-cheesy stock photos to represent their brand, which makes them more genuine and lovable from a consumer perspective. There's a nice balance between text and visuals here, and the tile design makes it easy to skim through.
The color scheme is consistent, relying on grey for the base, and bright blue to draw attention to the logo and calls-to-action. We love this simple welcome email from Handy.
#Clean email design how to#
(Want to learn how to create a GIF using Photoshop? Read this.) We especially love the colorful GIF they used to promote the piece of content, as it really commands the recipient's attention. You should order it using our service!", the email tells a story with the help of a really cool piece of interactive content: an "Eat Map." (See what they did there?) because it doesn't sound or feel like product promotion at all. This email from GrubHub is a great example of product promotion.
#Clean email design software#
Inspired by InVision’s clean design and ready to create your own campaign? Use a free email marketing software like HubSpot to create and send your message to the world. The bright blue color is carried through to the corresponding website, making this a strong example of seamless branding. The colorful experience doesn't stop with the email. Here's a much more concise email from InVision, which includes a clean design and an eye-catching color. Thanks to that darker blue background, both the call-to-action and the white box near the bottom of the email really command attention.Īdditionally, the fanned out product images help the recipient understand what the announcement entails before diving into the explainer copy. Image Credit: Beans N' Rice 3) InVision LABS In other words, they know that clicking through to browse more recipes will ultimately direct them to Pinterest. These logos support the text by setting the recipient's expectation up front. In addition, we really like how they incorporated the Pinterest logo and the Instagram logo alongside two of the calls-to-action. (You can practically hear the coffee being poured over ice in the first image.) Like the Collaborative Fund example, they also used clear, horizontal divides to separate each topic. To make this more easily scannable, the folks at Starbucks paired these short descriptions with high quality images. This newsletter from Starbucks covers a lot of information: instructions for the pour-over method, a call-to-action to shop for a new product, recipes for summer floats, and so on. Image Credit: Beautiful Email Newsletters 2) Starbucks
Pretty powerful, right?Ĭolor aside, t hey leveraged clean divides to separate these blocks, while incorporating different textures - like that crumpled paper - to create a really compelling experience. While red is known to convey power or passion, yellow is often considered both bright and energizing.Īlthough many companies use a big block of color at the top of their newsletters to draw people in, the folks at Collaborative Fund took it a few steps further by combining red and yellow bursts of color throughout the whole email. In design, red and yellow serve as powerful color choices. Email Newsletter Design Examples 1) Collaborative Fund
If you're looking to dabble in something a little more adventurous for your next email marketing campaign, check out the examples below for inspiration. While plain text or bare-bones emails can still be extremely effective, sometimes you want to amaze your subscribers with creative, captivating, or delightfully understated email design. There are brands out there that have also figured out how to create emails that are pretty darn beautiful.
Thankfully, there are plenty of email marketing geeks out there (ourselves included) that do think all of that's kind of fun. But these less glamorous aspects of email marketing - though critical to your campaign's success - don't paint the entire picture of what amazing email marketing really is. isn't there any fun in email marketing anymore? When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.
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